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Pulte Ranks Highest in J.D. Power & Associates Orlando Builder Survey 2007

September 13th, 2007 · No Comments

PultePulte Homes rated the highest among Orlando home builders for new home quality and new home design in the 2007 J.D. Power & Associates survey of home builders released today. They were also rated the best builder for the nation as well. Pulte Home Mortgage ranked the highest in customer satisfaction among builder’s mortgage companies. Some Pulte communities in Southwest Orlando include: Landsbrook Terrace, Glenmuir, the Isles in the Reserve at Belmere, Stonebridge Lakes, Stonebridge Commons, Stonebridge Place, Stonebridge Reserve, Crestview, Golf Ridge, Golf View, Meadow Ridge, Vista Cay, and Berkshire Park. Centex and David Weekley Homes were not rated far behind. Paula Sonkin, vice president of J.D. Power & Associates, states home sales have slowed down significantly for home builder and they are now focusing more on ensuring the satisfaction of the buyer throughout the purchase experience.

The New-Home Builder Customer Satisfaction Study, now in its 11 year, includes satisfaction ratings of builders in 34 of the largest U.S. home-building markets. Nine factors drive overall customer satisfaction with home builders (listed in order of importance): builder’s warranty/customer service (16%); construction manager (15%); builder’s sales staff (13%); home readiness (13%); price/value (12%); workmanship/materials (10%); recreational facilities (8%); builder’s design center (7%); and location (5%).

Pulte Homes improves by 23 points from 2006 and performs particularly well in the Orlando market in all nine factors. Following Pulte Homes in the market rankings are Centex Homes and David Weekley Homes, respectively. The average customer satisfaction index score in Orlando is 108—3 points below the 34-market average of 111.

The inaugural Home Quality Survey found the following:

  • Overall, home quality has improved since 2006. The typical new-home buyer reports 13 problems with their new home in 2007, a 7 percent decrease from 2006.
  • New-home buyers in Minneapolis report the highest new-home quality levels—averaging 7 problems per home—while new-home buyers in Washington D.C. report the lowest quality with 19 problems per home, on average.
  • The four problem areas that detract most from home buyer satisfaction are: sidewalk, driveway and foundation cracks; crooked walls; visible carpet seams; and landscaping

Also the inaugural Home Design Study found the following:

  • Home buyers report that having a convenient arrangement of bathroom fixtures is more important than thesize of a master/primary bathroom.
  • The size of the kitchen and the appearance of the sink and faucets are more important to home buyers than a convenient arrangement of kitchen fixtures

jdlogo.gifClick here to see the entire J.D. Power & Associates Orlando Home Builder Survey 2007

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