These days, home buyers are spending more time on the internet to search for properties making web appeal as important if not more important than curb appeal. A post on the Zillow blog, Web Appeal-It’s the New Curb Appeal, got me thinking about how important web appeal is becoming. The majority of home shopping begins on the internet, so the question is how do you stand out from the crowd?
Thanks to the adoption of the internet by the real estate industry, the days of having to drive countless hours is a thing of the past. Nowadays, you can refine the areas and homes you’d like to look at on the internet before hopping in the car making the process a heck of a lot more efficient.
This means if you don’t have web appeal, buyers won’t take the time to drive by your home. The curb appeal you’ve worked so hard on in preparation to sell your home doesn’t do any good unless it also looks good on the internet.
So how does one go about creating web appeal?
First and foremost, get a great picture of the front of your home. It’s the only exposure to home buyers most home buyers get. If buyers don’t like first photo, then they just move on to next gazillion properties that are also on the market.
You’ll also need lots of photos. The chances of a buyer coming to see a home will increase greatly with more photos. Just make sure they’re good photographs. I mean at the very least, make sure the photos are straight, correct the white balance, and watch out for those really bright windows.
Buyers also want a great description to go along with the photos.
I’ve had tons of buyers asking for an appointment excited because of the way a home looked on the internet. Home sellers have a way better chance of getting buyer’s interests on the internet than a traditional real estate sign or stunning curb appeal.
Posting property information on social networks like Facebook and Twitter as well as local blogs are great ways to stand out from the crowd.
If you don’t have web appeal, a large percentage of potential home buyers will not see your home. Make sure you pay close attention to your home’s web appeal. It’s more important than curb appeal in today’s marketplace.