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Itunes for Real Estate Searches

December 7th, 2009 · No Comments

coldwellbankerbeta
screenshot from Future of Real Estate Marketing

I tell you what, I’m lovin the new direction Coldwell Banker is taking with their web presence. Did I tell you this is the company that I work for?

Holy smokes, this new site, beta.coldwellbanker.com, is freakin awesome. It figures out where you’re located through your IP address, let’s you rate pictures of homes by giving it a thumbs up or thumbs down, and it makes suggestions based on your actions.

It’s like Itunes for home searches. I use Itunes all the time because they make it so easy to find stuff you like even though they charge a little more and do something to their files so you can’t burn MP3 cd’s.

Home buyers now have something like that for real estate thanks to CB.

Just like Itunes, the more stuff rate the better the suggestions. A lot of home sellers think that buyers for their home come will be from out of town but there’s a heck of a lot of buyers that come from nearby so I love how this new Bluescape search figures out where you’re at. I’m a tech junkie and gotta admit this thing is sick!

Coldwell Banker is also the first and only real estate company to syndicate listings. There’s over 300 sites that listings are syndicated to including zillow, trulia, nytimes, wsj, and a whole slew of others.

Here’s the entire list Coldwell Banker Listing Syndication List

In today’s world, most buyers will focus on the internet for their home search and this site is gonna be the shiznit once they work out a few little bugs. It’s still a beta site and under progress at the moment.

Tags: Real Estate Technology